I always really liked this video because of the element of graphics and film mixed together, and it's always struck me as a really interesting concept and it all just fits so perfectly together. I started to research the video to see if I could find who was behind the creation and ended up discovering a video of the two creators, Jonas & Francois talking about how it was created. I discovered that the technique used in the video was called rotoscopy meaning drawing over video. It meant that the video was simply filmed in black and white in a studio and then all the imagrey was drawn over the top.
Rotoscope-
1. a projection device that allows images from live-action films to be traced to create an animated sequence
2. ( tr ) to create (the outline of an object) for manipulation in an animated film sequence
After discovering Jonas & Francois I discovered a few of their other videos. A video they produced for the band 'Flairs' called 'Better than Prince' also incorporates the use of rotoscopy although this time it was such a useful tool because it meant they could draw over the top of the band playing and capture very realistice movements.
Another video created by the pair that was particularly striking was their video created for Justice with ‘D.A.N.C.E’. The graphics in the video are similar to those in the Kanye West video however this time they had to use a difference device called ‘tracking’. This is when you film a scene and you place post production elements on top of it, in this case it’s animated graphic design onto plain t-shirts. Creates a very cool overall effect, also allows the designer to push each design as far as possible and work to animate each design.
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